The American Red Cross disaster relief efforts will be getting a bit of a boost this Sunday from Lowe’s, the sponsor of Jimmie Johnson’s #48 Impala SS. Lowe’s Companies Inc. will be joining the Racing for Relief program this July 27th to help disaster victims.

Lowe’s will donate $48 to the American Red Cross Disaster Relief Fund for every lap that Johnson completes during the Allstate 400 at The Brickyard, hosted by Indianapolis Motor Speedway. In addition, they’ve also agreed to give $4,800 should Johnson win the race.

On a similar note, Greg Biffle, the spokesman for Red Cross Racing, will be driving his #16 Ford Fusion featuring the Red Cross during the 2008 season – something that was made possible by a generous donation from 3M.

The hope is that this campaign will increase the nation’s blood supply, by offering a fun, new way to give. Participants also have the chance to win exclusive prizes, for more information, please see redcrossracing.com.